Current trends and practices in graphic communication in Nigeria: A focus on Canva

Abstract

The use of graphics is fundamental to modern modes of communication, reflecting the need for mastery of graphic communication. Various user-friendly graphics applications and devices, such as Canva, are available on online platforms. Others include Adobe Creative Cloud, FontShop, Filestage, Adobe Edge Inspect, Computers and high-end smartphones. Despite their potential to enhance graphic content, awareness among communicators remains limited. This paper aims to identify accessible graphics applications and empower communicators to create contents independently. This paper is anchored on the Technological Determinism theory which emphasises the idea that technology drives societal change and shapes human behaviour. The research employs thematic analysis within the qualitative methodology. The theory attributed to Thorstein Veblen has been discussed and expanded upon since the early 20th century by thinkers such as Marshall McLuhan, Jacques Ellul, and Neil Postman who believe that technology will continue to determine societal landscape including communication. This research involves in-depth interview with 10 graphic designers in Abuja, Nigeria, purposively selected among expert graphic artists. Interview questions bordered on the following: what applications are available to the communicator to mitigate issues and challenges in graphic communication; and how can those applications be accessed and used in their day-to-day efforts. Prevalent viewpoints inform the identification of actionable solutions. This study unveils a range of user-friendly graphics applications such as Canva, bridging the knowledge gap and enabling independent graphic creations.