Re-positioning Nigeria’s radio broadcast as a catalyst for development

Abstract

Throughout history, communication and information culture have remained a powerful means of disseminating information. Communication has become an infrastructure for the flow of information across all sectors even though there is imbalance, misrepresentation, and bias of news flow from western media concerning the third world. This paper critically looks at news report on the south (third world) and takes a stand that the bias reports of events and negative portrayal of the south by the industrialised nations is intentional attempt to distract the south from having a focus. In conclusion, the paper, focuses on the Development Media Theory and Social Responsibility Theory arguing that this trend must be consciously viewed as a real challenge by the Nigeria radio broadcast that needs not waste time to counter the negative trend being perpetuated over the years but however to reposition her radio broadcasts to focus on the task of serving as a catalyst for the development of Africa and the country in general. At the end, the paper provides an outline of how radio could be used in developing Nigeria.