Political apathy and the imperative of media education in Nigeria

Abstract

The fact that the workability of any political process is largely dependent on the active participation of the masses remains undisputable. Also, the active participation of the masses in any political process is largely dependent on the level of awareness and effective mobilization. Research evidence and critical observations have all pointed to the fact that lack of awareness and effective mobilization of the masses for any political process engender and sustain apathy which ultimately frustrates such political agenda. The paper tried to explore the situation of political apathy in Nigeria and how such apathy could be mitigated by the media. Through intensive review of relevant documents, it was argued that led to critical discourse on the subject of focus of the paper, it was found that lack of education/sanitation of the masses, lack of effective mobilization, the menace of corruption, political violence and consistent military intrusion in governance have fundamentally engendered political apathy in Nigeria. It was also found that the media has the capacity to reduce or ultimately eradicate political apathy by engaging in aggressive sensitization and education of the masses, mobilization of the masses, fighting corruption, correcting political misconceptions and ensuring two-way-communication. Accordingly, the paper advanced a roadmap for the effective utilization of the media not only to change the status quo, but to position Nigeria on the path of political progress as an emerging democracy in Africa.