Consumers’ willingness to pay for quail eggs in Ogun State, Nigeria

Abstract

Rising demand for animal protein has necessitated the need to establish additional sources of protein. However, poultry products such as quail eggs or its meat, offer excellent nutritional benefits compared to chicken eggs. The study investigated consumers’ willingness to pay (WTP) for quail eggs in Ogun State, Nigeria. Multi-stage sampling technique was used to obtain information from 200 consumers through a wellstructure questionnaire. The analytical techniques used were descriptive statistics, double-bounded dichotomous choice model and ordered logit regression. Findings revealed that majority (67.7%) of the respondents were willing to pay more for quail eggs with a mean willingness to pay (MWTP) of ₦3,141.50 per crate of quail eggs. Factors such as awareness of quail eggs nutritional benefits (p < 0.05), sex (p < 0.10), marital status (p < 0.05), age (p < 0.01), years of education (p < 0.05), household size (p < 0.01) and income (p < 0.05) significantly influenced WTP. The study concluded that a significant proportion of the respondents were willing to pay an extra amount for quail eggs in order to maintain a healthy life. Therefore, the study recommends that raising public awareness about the nutritional benefits of quail eggs would encourage people to diversify their protein sources and consume more of quail eggs.