Consumption behaviour analyses of cassava products among rural household in Ebonyi State, Nigeria

Abstract

This study provides empirical evidence on consumption behavior of cassava products among households in Ebonyi State, Nigeria. A  multistage sampling technique was employed to collect data from 120 households using structured questionnaire. The data were analyzed using descriptive statistics, ordered Probit and Spearman correlation models. The study finds garri, fufu (pounded cassava) and tapioca as  the three major cassava products consumed while rice, yam and beans as three the major substitute of garri by the households in the area. The households preferred garri over other cassava products as the factors of household choice, nutritional value and availability. The coefficient for age was negative while coefficients of cost of cassava products, marital status and household size were positively related to  choice of cassava products consumed in the study area. The study therefore recommended for policies that will effectively promote cassava product consumption should emphasize on the adult population and household size.

Key words: Choice, decision, garri, ordered Probit