Book Review: "Research Methods for Business Students" (Eighth Edition) by Mark N. K. Saunders, Philip Lewis, and Adrian Thornhill (Pearson Education, 2019)

Abstract

Mark Saunders, Philip Lewis, and Adrian Thornhill's book "Research Methods for Business Students" provides a comprehensive guide for students and researchers involved in business and management research. It offers a pragmatic approach, clear explanations, and a wide array of research methods suitable for both novice and seasoned researchers. The book extensively discusses various research methodologies, including quantitative, qualitative, and mixed methods, providing detailed descriptions to help readers choose the most appropriate approach for their research objectives. The book delves deeply into specific research approaches like experiments, surveys, case studies, and ethnography, helping readers comprehend their utility and implications.

A notable strength of the book lies in its emphasis on ethical considerations throughout the research process. The authors address ethical issues related to access negotiation, consent acquisition, and data management, preparing readers to navigate ethical challenges in modern research environments effectively. Furthermore, the book offers practical insights into data collection and analysis techniques, with chapters dedicated to sampling, secondary source utilization, observations, interviewing, questionnaire design, and data analysis, all explained step by step with clear illustrations. The book engages readers through theoretical frameworks, conceptual discussions, and real-world examples, enhancing their understanding of key research concepts like validity, reliability, and generalizability. By integrating case studies and detailed examples from various organizational contexts, the book illustrates how research methods are applied in practice. The authors' ability to convey complex subjects in an accessible manner ensures that readers from diverse backgrounds can grasp the material effectively. The practicality and relevance of "Research Methods for Business Students" to the business context set it apart, as it presents real-world examples and case studies from various industries. It emphasizes the importance of keeping abreast of the latest developments in research methodologies, ensuring the content remains useful and current for students and scholars. In conclusion, "Research Methods for Business Students" is an invaluable resource for individuals embarking on business and management research. Despite minor limitations, the book equips readers with essential knowledge and skills, fostering responsible and effective research practices within the business domain. Through its practical approach, comprehensive coverage, and engaging style, the book empowers readers to conduct high-quality research and make meaningful contributions to the field of business studies.