Factors Influencing Self Employment Media Service Providers among Tertiary Institution Graduates in South- South Nigeria

Abstract

We examined the effect of sex, curriculum outcomes, personality traits, gender role stereotype and common business practices on media self employment in south-south Nigeria. Using five 20 item questionnaires, we collected data from 361 tertiary institution graduates for study. Multiple regression analysis of our data showed that common business practices and introvert and extrovert personality traits, out of the nine causal variables predicted media self employment providing services among male graduates. Among the females graduates, only common business practices and introvert personality trait were the predictors. Therefore, we recommend curriculum reforms and career guidance practices which draw upon these causal variables so as to foster self employment media attitudes, skills and ideas among tertiary institution graduates in south-south Nigeria.

Keywords: Unemployment, Sex, Psycho-social Characteristics, self Employment, Providing Media Services.