African Journal for the Psychological Study of Social Issues
Journal / African Journal for the Psychological Study of Social Issues / Vol. 4 No. 2 (1999) / Articles

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Published:
Jun 28, 2005
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Issue
Vol. 4 No. 2 (1999)
Section
Articles
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Main Article Content

Multiple versus singular presentation of television commercials and efficacy


BO Ehigie
Department of Psychology, University of Ibadan
AN Shenge
Department of Psychology, University of Ibadan

Abstract

No Abstract Available

African Journal for the Psychological Study of Social Issues Vol.4(2) 1999: 265-274

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