Green Point residents' perceptions of the 2010 FIFA World Cup: A post-event analysis

Abstract

This study forms part of a series of studies seeking to identify the impact and legacy of Africa’s first mega event – the 2010 FIFA World Cup, which was hosted by South Africa. The empirical trajectory followed a post-event assessment of Green Point residents’ perceptions of the event. Cape Town Stadium is located within the suburb of Green Point. The proliferation of social impact research in academic discourse that has mainly been linked to mega events and resident perceptions underscores the significance of understanding resident views not only pre-event, but also in the  post-event context. In this post-event study, 400 residents were surveyed, employing a spatially-based stratified random sampling technique. The data were analysed using a Likert-type scale measurement in order to ascertain the degree of responsiveness of residents to certain predetermined impact-related aspects. Key findings of the study highlighted that residents generally had positive perceptions and attitudes towards South Africa’s hosting of the event. Post-event perceptions notably highlighted socio-economic benefits and costs, social problems, and an improved outlook on the post-event usage of event-related infrastructure such as stadia. Most residents believed that lasting legacies have been left for the host country. The study recommends the implementation of effective communication strategies to increase levels of awareness of planning and activities related to such events, in order to justify the investments made towards hosting them, and to ensure successful outcomes. Furthermore, post-event longitudinal studies are recommended to gauge perceptual changes over time.