Sports sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness

CH van Heerden

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Dec 12, 2005

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sport sponsorship sponsorship objectives media coverage brand awareness

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Vol. 11 No. 3 (2005)

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CH van Heerden

Department of Marketing and Communication Management, University of Pretoria, Pretoria, 0002, South Africa

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African Journal for Physical, Health Education, Recreation and Dance Vol. 11(3) 2005: 303-314

African Journal for Physical Activity and Health Sciences
Journal / African Journal for Physical Activity and Health Sciences / Vol. 11 No. 3 (2005) / Articles

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Sports sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness

CH van Heerden

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CH van Heerden

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