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Published:
Dec 1, 2020Keywords:
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Efficacy of Radio Campaign in Promoting Exclusive Breastfeeding among Women in Abakaliki Metropolis of Ebonyi Stat
Abstract
This study investigated the influence of radio campaign programme in promoting exclusive breastfeeding among women in Abakaliki Metropolis of Ebonyi state. A descriptive survey design was employed, and data were collected from 388 participants using structured questionnaires. The study was anchored on the Health Belief Model (HBM. Findings reveal a significant influence of the radio campaign on promoting behavior change, with a majority of participants adopting exclusive breastfeeding practices after exposure to campaign messages. Base on the findings, the study concluded that the result of the study underscores the persuasive influence of mass media campaigns, particularly radio, in disseminating health information and fostering positive health behaviors among diverse populations. Recommendations include sustaining and expanding radio campaigns, tailoring messaging for long-term behavior change, integrating follow-up support mechanisms, enhancing community engagement, and collaborating with healthcare providers.
