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Interpersonal Communication and its Influence on Vote Buying in 2023 Anambra South Senatorial Election in Nigeria
Abstract
This paper examined the influence of interpersonal communication on vote buying in the 2023
Anambra South senatorial election in Nigeria. Clientelism theory and the Two Step Flow Model
of Communication formed the theoretical underpinning for the study. The research was a
descriptive survey, data were collected through a multi-stage sampling technique and were
analyzed using frequency tables and simple percentages. Results obtained show that senatorial
candidates used interpersonal communication in vote canvassing and buying; incidentally the
electorate perceived vote buying as good and acceptable aimed at assuaging their poverty. The
effect is such that that the highest bidder coast home to victory. We hereby suggest more
stringent electoral laws that are capable of handling the danger of vote buying, corporal
punishment to perpetrators, massive sensitization of the general electorate on the ugly effect of
vote buying by civil societies and lovers of democracy and a united force of the masses against
manipulation by political gladiators.
