Corporate Knowledge Leakage: A Case study of three Southern Africa Development Community (SADC) Public Broadcasting Organisations

Abstract

Knowledge attrition is a worldwide challenge that can impact negatively on a particular organisation. This study is based on a PhD degree that was completed in 2012. The study investigated how knowledge loss affected three member states of Southern African Development Community (SADC) public broadcasting corporations’ performance. These are Botswana, South Africa and Zimbabwe. A survey questionnaire was administered to 162 professionals and managers in the three public broadcasting organisations. This included 37 managers were drawn from the departments of: Human Resource, Engineering, Library and Archives, Radio and Television, Finance and Accounts, Administration, Corporate Services, Information and Communication Technology, Sales and Marketing, Programming, Learning and Development, Transport, Procurement, Content Enterprises, Organisational Development, Audiences Services, Licences, Broadcast Information Technology, International Affairs and Public Commercial Services. The results showed that the three broadcasting corporations have lost valuable knowledge to other competitors but still there are no measures to harness this knowledge haemorrhage. The study therefore recommends the establishment of a knowledge officer’s post to oversee the management of the broadcasting corporations’ knowledge.