Influence of communication flows on project implementation as perceived by staff of The Kenya Rural Roads Authority in Elgeyo Marakwet County, Kenya

Abstract

Communication plays a pivotal role in enhancing road project implementation. Consequently, successful project planning and implementation is determined by robust, effective, and efficient project management, leveraging on both physical and human resources. The ability of management to direct work to the goal of a project can be determined through several factors one of them being communication flows. Therefore, the objective of this study was to assess the influence of communication flows on project implementation as perceived by staff of Kenya Rural Roads Authority in Elgeyo Marakwet County, Kenya. The study employed the theory of project management, implementation theory and relational theory. An explanatory research design was adopted. The target population for the study was 122 KeRRA staff selected from various departments. Simple random sampling technique was used to pick a sample size of 94 respondents. A Questionnaire was the main data collection instrument. Data was analyzed using descriptive and inferential statistics. The study findings indicate that communication flows had a positive and significant influence on project implementation (β=0.329; p< 0.01). The study concludes that communication flows are critical to successful project implementation. Consequently, this study recommends that Kenya Rural Roads Authority Project managers should integrate appropriate communication flows in their management responsibilities to help them when computing project plan and detailing how to communicate with various groups of people.