Uneven Tourism Development in South Africa: Another Ongoing Struggle

Abstract

This article assesses to what degree South Africa’s marketing strategy has changed over the past decade and its potential to address a tourism space economy that is highly uneven. It is suggested that a decade after South Africa Tourism’s (SAT) commitment to a better distribution of tourists within the region, there remains a significant schism between the marketing strategies and marketing information presented by SAT relative to the stated objectives and mandate of the organisation. It is suggested that SAT is still not encouraging the redress of the uneven South African tourism space economy through its current marketing material.