The Evolution of the Tourism Sector in Malawi

Abstract

Tourism destination development has been examined through the application of life-cycle models. Recent African research suggests the applicability of
a tourism destination pyramid and the existence of a typology of destinations, including those that are pre-emergent, emerging, scaling up and established. At each level, national government is involved in tourism development, albeit addressing different policy imperatives. This article investigates the historical evolution of tourism development in Malawi from its colonial origins to the current phase in which national government is seeking to scale up the tourism sector. The shifting policy challenges of tourism development in the country and of government responses are highlighted.