Tourism Routes, Local Economic Promotion and Pro-Poor Development: The Case of the Crocodile Ramble

Abstract

In southern Africa, there is growing interest in the potential for establishing tourism routes as vehicles for tourism expansion and the promotion of local economic development. This article contributes towards understanding the potential and importance of organising routes for local tourism promotion and economic development. The history and unfolding evolution of one South African tourism route initiative – the Crocodile Ramble – is examined. This case study is distinguished by a shift of local route planning from an exclusive pro-growth focus, to incorporating elements of planning for pro-poor tourism.