Getting clever with competitive intelligence: Knowing what your customers need is very crucial to business success - but you have to work at it.

Jonathan Calof; Wilma Viviers

doi:10.4314/ai.v31i2.22365

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Journal / Africa Insight / Vol. 31 No. 2 (2001) / Articles

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DOI:

10.4314/ai.v31i2.22365

Article Details

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Vol. 31 No. 2 (2001)

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Articles

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Getting clever with competitive intelligence: Knowing what your customers need is very crucial to business success - but you have to work at it.

Jonathan Calof

Wilma Viviers

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eISSN: 1995-641X
print ISSN: 0256-2804

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