Applying East Asian Media Diplomacy Models to African Media: A First Step

Abstract

The last two decades have seen the extensive expansion of South African and Nigerian media on the African continent. However, while the link between media and diplomacy, and the role of media in visualising the state for foreign audiences have received a lot of scholarly attention internationally, relatively little work has been done on media diplomacy in the African context.  This article attempts to take a step in this direction by thinking
about the South African and Nigerian models of media expansion in the light
of what we can learn from China and Japan. This method provides ideas about
how the different modes of address and expansion might affect African perceptions about South Africa and Nigeria in the context of changes in diplomacy itself.