Print Media Objectivity and Advertising Revenue: An Appraisal

Abstract

This paper is an analysis of the interface between objectivity of print media and advertising revenue. It adopts the analytical approach in analyzing the perceptual influence of sources of advert revenue on print media content. The primary objective is to ascertain whether the source of advert revenue influences media content. It recommends, among others, that print media organizations should adhere to professionalism and ethical tenets in generating and processing message contents with a view to ensuring objectivity even in the face of pressure from advert revenue sources.