Rebranding as an Administrative Strategy in Nigeria: The Journey so Far

Abstract

The idea of rebranding the Nigeri1an state was conceptualized by Professor
Dora Akunyili, the Minister of Information and Communications. Her
ministerial portfolio requires her to rebuild the image of the country which
has been badly battered in the eyes of the international community. Her zeal
to revamp the image of Nigeria made her to undertake this onerous task as
her pet project. Having emerged from self-conscious efforts to make a mark
in her new office, she gathered a cross-section of Nigerian artistes to create
a logo and also suggested what appropriate captivating slogan to be adopted
for the project. The outcome is what has become “Nigeria: Good People,
Great Nation”. This paper examines the appropriateness or otherwise of the
project and its progress so far.