A Lexico-Grammatical Interpretation of Ambiguity and Communicative Effectiveness of Media Headlines of Print Media

Abstract

This paper analyses semantic ambiguous headlines stating their
communicative effectiveness with regards to print media. The  concentration of this paper is on the multiple meaning of headlines. Hence, we have realized that multiple meanings of a word or sentence can be analysed semantically based on the syntactic structure. Therefore, the research revolves on the mass media with emphasis on the print media who distort meaning by means of manipulating the sentence clarity to that of vagueness. Some print media have made possible the success of examining critically such headlines which have being selected randomly with regard to there communicative effectiveness.

Key Words: ambiguity, pragmatics, semantics, communicative effectiveness