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Discursive legitimation strategies in Atiku’s 2019 acceptance speech
Abstract
Strategic (de)legitimisation of a political adversary’s manifesto is a potent campaign instrument. Using Van Leeuwen's (2007) legitimation model and purposeful sampling method of Atiku’s acceptance speech as PDP’s 2019 flagbearer, this study examines Atiku’s use of legitimation strategies to avoid negative voting patterns. The findings revealed that the distribution of the effect-oriented instrumental rationalisation pattern were predominant while the personal authorisation patterns featured less in the speech. The study also observed that the distribution patterns followed criteria of instrumental-rational, ideological, and affective micro-behavioural voting inclinations of voters in elections.
