Rethinking Music Production, Programme Broadcast and Child Development in Delta State, Nigeria

Abstract

Music production is the act of recording a song. The record(s) produced are used in varied contexts such as entertainment, sport, education among others. Music programme broadcast on TV is a medium that serves as a teacher, entertainer to relief a child from boredom, psychological discomfort and diversion of various ideas. Mogekwu quoted by Ochonogor (2005:128) states that, “the mass media have for long played roles in bringing about changes in society for good or evil and have been credited for accelerating the rate of development in many parts of the world”. Development as a concept therefore implies the process of growth, an improvement of something, application of new ideas to practical problems. This notwithstanding, music produced for TV programme has got a lot to do with development, it has continued to serve societies of the world in achieving a sustaining development in education and beyond. Although, music programme broadcast when used correctly, has a calming effect that can change children’s attitude to life by accommodating new ideas that would develop and improve their qualities of life. However, because parents are unaware of the relevance of the medium in question, ignorantly, denied their children from TV music programme that would have help to promote the child perception skills. The study therefore, examines the relevance of music programme broadcast produced on TV and its impact on child’s personality and development. The study examines also the role of parents on TV music programme participation. Ethnographic approach was employed involving a survey research design used to draw a purposive sample of one hundred (100) participants (parents) from Abraka environs due to multi-TV stations received. Interview was used to collect the data while content analysis was used for the interpretation of the data. The parents target questionnaire was tagged Parental Control of Child Viewing Television Questionnaire Scale (PCCVTQS). The study found that, music programme produced on TV become a potent tool for teaching morals to children, giving them pleasure, stimulating their imagination for the task of adulthood development. Based on this, the study concludes that, the moral development perceived from TV music programme produced redirect children; motivate their full participation to TV music programme production that propagates educational and social upliftment. The study recommends therefore that, media planners should rethink the type of music programme they can produce on TV to suit the aspirations and developmental needs of the children and to elicit change in attitudinal behaviour.